|
IBC2000-6 Meat
Information
Bison:
Meating the Beef Challenges Dr.
Jennifer L. Aalhus
Agriculture & Agri-Food Canada
Lacombe Research Centre
6000 C & E Trail
Lacombe AB Canada T4L 1W1
Jennifer
A.M. Janz, PhD Candidate
Department of Agriculture, Food and Nutritional Science
University of Alberta
Resident at the Lacombe Research Centre
| The following
article was originally presented at the International Bison
Conference in Edmonton, Alberta in August 2000. The
conference covered a wide array of bison topics including
production, marketing, genetics, history and much more.
This article has been reprinted with the permission of the
IBC2000 Chairman. |
Abstract
As
defined by its role as a function tissue in the live animal, muscle
(meat) has a similar structure across species.
In order to successfully market its products as unique and at
a premium over beef, the bison industry must carefully examine and
capitalize on the challenges facing the beef industry.
To avoid the production of expensively finished, overfat
carcasses grown to satisfy the grading system, modification to the
current bison grading system or development of a branded product
marketing system could help to maintain the image of bison as a
"naturally produced".
Variability in eating quality can be controlled with the
application of postmortem carcass technologies designed to enhance
tenderness. Rather than
marketing the carcass as a bulk commodity, a move towards
value-based marketing would see the carcass treated as a collection
of unique components each suitable for its own ideal purpose.
With attention focused on previous and current issues
affecting beef, and with an eye on the scientific advances in meat
quality improvement, the bison meat industry may benefit from the
beef industry experience and reap the benefits of the careful
application of this knowledge.
Keywords
Muscle
structure, bison meat quality, tenderness, postmortem carcass
technologies
Introduction
As
a live animal, bison are easily distinguishable from cattle.
Bison are the wooly ones with a big hump on their neck;
cattle generally lack the wool and the hump.
As a carcass, most people would still be able to pick out the
characteristic hump on a bison carcass.
However, at the level of a steak, it is much harder to decide
whether the meat comes from bison or beef.
Despite some slight differences, both bison meat and beef are
quite similar at the cellular level.
Logically, muscle tissue cannot have huge variations in
structure and composition without affecting its functionality in the
live animal. Despite
being a very similar protein source, bison meat presently commands a
large price differential compared to beef (100-300% more for high
value cuts). In order
to continue to command premium prices, the bison industry needs to
capitalize on the lessons learned from challenges currently facing
the North American beef industry.
The
Basics of Muscle and Meat
Muscle, is a functional tissue, with its main purpose to
facilitate movement and maintain posture in a live animal.
The force generated through muscular contraction is
transmitted through connective tissue to the tendons, causing
movement of the bones. In
general, muscles with a greater role in locomotion (those attached
to the head and limbs) have more connective tissue.
Muscles that function mainly in posture control, for example
along the backbone, have far less connective tissue.
Ergo, the lower and higher value meat cuts.
At
the cellular level, a muscle fibre
(cell) is composed of a number of parallel fibres, called myofibrils
that contain the contractile proteins in a series of repeating units
called sarcomeres. The major contractile proteins consist of thick myosin
molecules, thin actin
molecules and regulatory proteins (troponin
and tropomyosin). In
addition to the contractile proteins the muscle fibre contains many
organelles including the mitochondria
(responsible for energy production), the sarcoplasmic
reticulum (a membrane system which sequesters calcium), glycogen
particles (energy storage deposits composed of multiple glucose
units), nuclei (containing the genetic information of the cell) and various
other enzymes and proteins.
Muscle
contraction is initiated by delivery of a chemical message from the
nervous system to the membrane surrounding each muscle fibre.
The chemical message is transmitted along the membrane and
through tubules to the sarcoplasmic reticulum at the interior of the
cell. Upon receiving the message, stored calcium is released from
the sarcoplasmic reticulum into the interior of the cell. Free calcium binds to the regulatory protein, troponin,
causing a slight shift in the location of tropomyosin, exposing
sites where myosin can interact with actin.
Myosin heads form crossbridges with the actin and then shift
their head angle, causing the actin filaments to slide past the
myosin towards the center of the sarcomere.
This reduces the length of the sarcomere, and when this
occurs at the same time throughout many thousands of sarcomeres in
the muscle, movement at the gross level occurs. The energy source fueling contraction comes from adenosine
triphosphate (ATP), which is responsible for activating the
shift and concomitant release of the myosin head.
ATP is produced through the metabolism of glucose
(sugar), either in the presence of oxygen (aerobic
metabolism yielding 36 ATP) or without oxygen (anaerobic metabolism yielding 2 ATP). When oxygen is present glucose is completely metabolized
producing carbon dioxide and water as end products. When no oxygen is present the end product of glucose
degradation is lactic acid.
To
a muscle cell, the most significant event at slaughter is the loss
of the circulatory system. Without circulation of blood, the muscle cell receives no
oxygen or blood glucose and has no capacity to rid itself of waste
products. In an effort
to maintain homeostasis, the muscle cell switches to anaerobic
metabolism and utilizes stored glycogen as a source of ATP.
Lactic acid accumulates, causing a slow acidification of the
cell with a resulting decline in pH.
Under the developing acid conditions, cellular processes slow
down and membrane integrity is compromised.
Since the membrane is no longer able to effectively
compartmentalize the calcium ions, an influx of calcium occurs
causing multiple myosin/actin linkages to form. At the same time, the concentration of ATP has been depleted
to a level insufficient to free all the linkages.
Myosin heads become permanently locked to the actin and rigor
mortis (stiff death) occurs.
Out
of this background information, there are some important points.
Firstly, as a functional tissue in the live animal, the
structure and composition of muscle must remain relatively fixed to
ensure its functionality. Hence
bison meat must be quite similar to beef.
Secondly, the process of conversion from muscle to meat
occurs over the 24-48 h immediately post-slaughter.
During this biochemically active time period, there are a
number of ways to effectively influence the final meat quality.
Finally, the function and form of individual muscles in the
live animal contribute to a wide variety of “muscle qualities”
on every carcass. These inherent differences should be viewed as opportunities
to produce value-added products.
Differences
between Bison Meat and Beef
Although we indicated muscle tissue remains relatively static in
order to be functional, some differences between bison meat and beef
do exist. As part of
her graduate studies, Jennifer Janz has been characterizing some of
the differences between bison and beef, as meat animals.
Carcss
Traits
In general, bison have similar dressing percentages (hot carcass
weight as a proportion of liveweight), slightly higher cooler
shrink, and a higher proportion of saleable yield than beef.
In our studies bison ranged in dressing percent from 55.7 to
61.9%. Aalhus et al.
(1992)
reported a range from 58.6 to 61.8% for beef carcasses from
cattle raised on diverse feeding regimes.
Cooler shrink losses in bison carcasses from our studies
ranged from 0.98 to 2.25%. Aalhus
et al. (1992)
reported mean cooler shrink loss values ranging from 1.14 to
1.62% for the beef carcasses previously discussed.
The tendency for bison carcasses to lose slightly more weight
than beef carcasses during conventional cooling is probably due to
the greater area of exposed lean surface on bison carcasses, from
which water is free to evaporate.
The distribution of finish on bison carcasses tends to be
uneven and localized over the shoulder and loin (Hawley 1986
; Koch et al. 1995
) resulting in less protection from evaporation for underlying lean
tissue as compared to beef carcasses with a more evenly distributed
subcutaneous fat cover. In our studies, total bison carcass saleable yield was 78%,
similar to Hawley (1986)
who reported a mean saleable yield of approximately 77% from 6
bison steers 2.5 years of age at slaughter with an average
liveweight of 444 kg. Total
saleable yield from the bison was greater than the sample population
of beef (see accompanying table), an observation supported by Koch
et al. (1995)
who reported similar findings upon carcass dissection
comparison. Koch et al.
(1995)
also reported bison had less fat trim in all cuts except in
the rib section, an area of localized subcutaneous fat deposition.
Also
evident in our studies was the difference amongst relative weights
of individual cuts when bison and beef were compared (see table).
The greatest disparity between bison and beef cuts appeared
in the forequarter cuts, particularly the blade eye that, for bison
carcasses, included the hump. Due
to the large dorsal spinous processes, bison carcasses had more meat
in the shoulder region than beef (Koch et al. 1995
). Berg and Butterfield (1976)
reported similar
observations, specifically the major difference between bison and
beef carcasses was in the muscles connecting the neck to the
forelimbs, including the hump.
The exaggerated size of the forequarter created the
appearance of a disproportionately small hindquarter (Berg and
Butterfield 1976
; Koch et al. 1995
), but there was a minimal difference between bison and beef
hindquarter cuts.
|
Table
1. Comparison of selected bison and beef cuts calculated as
percentage of cold side weight.
|
|
|
Bison
|
Beefz
|
Indexy
|
|
Total
saleable yield %
|
77.96
|
71.15
|
110
|
|
Forequarter
|
45.15
|
n/a
|
n/a
|
|
Blade eye (hump)
|
9.42
|
3.77
|
250
|
|
Short cut clod
|
4.97
|
3.92
|
127
|
|
Chuck tender
|
1.27
|
0.81
|
157
|
|
Neck
|
3.08
|
3.02
|
102
|
|
Shoulder
|
2.22
|
1.87
|
119
|
|
Brisket point
|
2.33
|
2.64
|
88
|
|
Short ribs
|
2.46
|
0.94
|
262
|
|
Inside skirt
(front)
|
0.45
|
0.46
|
98
|
|
Foreshank
|
1.82
|
1.61
|
113
|
|
Forequarter
saleable yield kg
|
63.73
|
n/a
|
n/a
|
|
Hindquarter
|
32.81
|
n/a
|
n/a
|
|
Inside round
|
6.74
|
5.67
|
119
|
|
Sirloin tip
|
3.64
|
2.93
|
124
|
|
Striploin
|
3.20
|
3.13
|
102
|
|
Top butt
|
3.23
|
3.22
|
100
|
|
Tenderloin
|
2.07
|
1.51
|
137
|
|
Flank steak
|
0.52
|
0.50
|
104
|
|
Hindquarter
saleable yield kg
|
46.33
|
|
|
zCanada
A1, A2, A3 beef data provided by W. Robertson, Lacombe Research
Centre
yIndex: Beef as reference=100; calculated as: (bison/beef) x
100
Meat
Quality Traits
Throughout our studies, bison meat tended to have a similar range in
shear force (objectively measured tenderness), darker meat colour,
similar moisture and protein content, and lower intramuscular fat
compared to beef. A
wide range of shear values was observed in our bison studies
(4.00-18.47 kg). Unless
postmortem carcass treatment is appropriate for carcass type,
variability of meat tenderness could become a consumer issue for
bison meat similar to the situation with beef (Aalhus et al. 1992
; Marriott and Claus 1994
). However, in a controlled comparison of bison and beef, Koch
et al. (1995) reported bison meat had a lower mean shear force value
and a greater taste panel acceptability rating for tenderness.
At
the time of carcass grading (24 h postmortem) the bison meat in our
studies was darker, more purple red, and had a greater colour
intensity than the similarly evaluated beef samples described by
Aalhus et al. (1992)
. Koch et al. (1995)
also reported darker Longissimus
in bison than in beef. By
6 d postmortem, the bison samples had become slightly brighter, and
of a more intense purple-red colour than at 24 h.
Moisture
content of bison LL was 74.9%, similar to values reported in the
literature. Marchello et al. (1989)
reported a 74.5% moisture content for bison, while Jeremiah et
al. (1997)
quoted 73.6% for Canada A1 beef.
At 21.6% (WMB; wet matter basis), bison protein content in
our studies was virtually identical to the 21.7% reported by
Marchello et al. (1989)
. These workers also performed a simultaneous analysis of beef.
USA Choice grade beef, similar to Canada AA-AAA, contained
21.6% protein, not significantly different from bison, while crude
fat content was 7.4%, significantly greater than the 1.9% reported
for bison (Marchello et al. 1989
). Crude fat measured in our studies was 1.6%.
Challenges
Facing the Beef Industry
Given the relatively minor differences between bison meat and
beef, the bison industry will need to be flexible and creative to
remain distinct from the beef industry.
In order to do this, the bison industry needs to learn from
the three major challenges presently facing the North American beef
industry: overfat carcasses, inconsistent quality and commodity
based marketing.
Overfat
Carcasses
In the 1980's, Canada’s beef grading system focused on the
production of lean cattle by assigning the highest grade to cattle
with 4-10 mm of backfat. Canada's present day beef grading system, however, closely
parallels the U.S. system that favours highly marbled carcasses
(Prime) as their top grade. As
a result of focusing on marbling as a primary grade criteria, the #1
concern in the U.S. beef industry is production of overfat carcasses
(National Cattlemen’s Association 1992
). In practical terms, the U.S. beef industry trims an average
of 44.2 kg of fat from each carcass in order to satisfy a grading
system which bases quality grades on marbling fat (Savell 1992
).
To
the bison producer, trimming these huge amounts of fat from a
carcass probably seems unrealistic; however, there are some
important take home points. Firstly,
the beef industry has focused on increased marbling as a means of
ensuring consistent quality. While
consistent quality is extremely important, marbling accounts for
only 10% of the variation in tenderness.
There are other, more effective, means of improving quality
without producing overfat carcasses (see discussion below).
Secondly, this example demonstrates how the grading system
can influence production practices.
In order to produce these types of overfat cattle, there are
very few grass finished beef cattle in the system.
Hence,
our words of caution to the bison industry.
The current bison grading system is very similar to the old
beef cattle grading system, which has already caused some concerns
since more mature, grass fed bison may be downgraded into C or D
grades based on advanced ossification of the spinous processes.
While extremely advanced maturity (e.g. cull breeding stock)
does have tenderness implications (due to increased collagen
cross-linking), does the bison industry want the grading system to
push production towards more youthful, and probably feedlot finished
animals? Or does the
industry want to preserve the bison reputation for “natural, lean
meat”?
Following
the beef example in determining carcass grades may present other
hazards to the bison industry.
Lack of finish, advanced maturity, yellow fat, low marbling
and dark coloured meat are all discriminated against in the beef
grading system. Yet, do
you want or need these characteristics discriminated against in the
bison industry? Certainly
some of these characteristics go hand in hand with grass finishing
(e.g. advanced maturity, yellow fat).
Based on the discussion by Price (1998)
, the implementation of a branded product marketing system for bison
would be an ideal method for avoiding certain limitations of a
grading system, and for creatively marketing unique products of a
guaranteed quality.
Consistency
of Quality
In the early 1990’s, both U.S. and Canadian research flagged
inconsistency in meat quality, particularly tenderness, as a major
beef industry concern (Morgan et al. 1991
; Aalhus et al. 1992
). A tremendous industry/research effort was sparked to attempt
to produce beef carcasses of consistent tenderness. In this regard, the beef industry could already have been
thought more advanced than the bison industry since they currently
market almost all animals after a feedlot-finishing period, while
the carcasses are still rated as physiologically youthful.
However, even with a grading system that rewards increased
marbling, the consumer would rate one in four steaks as unacceptable
(Aalhus et al. 2000
). What could or should the beef industry do?
What can the bison industry learn?
Rather
than controlling quality at the production end through genetics and
nutritional management (a slow process with limited results), the
opportune time is during the dynamic transition of muscle to meat.
Currently there are several known postmortem (after death)
technologies that can improve tenderness in the carcass,
particularly in the high value cuts.
We emphasize the high value cuts, because it is easy to
forget carcass grading, and most determinations of meat quality, are
typically only done on the Longissimus
thoracis et lumborum (rib-eye/striploin muscle). This muscle, representing about 7% of the carcass (Shahin et
al. 1991), is contained in several of the highest value cuts and is
most susceptible to quality defects in the eyes of the consumer due
to its role as the barbecue king.
Two relatively simple postmortem technologies for improving
tenderness in the loin muscle are electrical stimulation and altered
carcass suspension (aitch-bone suspension).
Electrical
Stimulation
Almost all aspects of meat quality are affected by electrical
stimulation including: tenderness, flavour, colour, heat ring,
marbling, quality grade, retail case life, and processing
properties. In
addition, electrical stimulation in the bleeding area can result in
additional blood being forced from the carcass.
The magnitude of the effects, however, vary considerably
depending on the type and method of electrical stimulation.
Low
voltage electrical stimulation is applied in the bleeding area (via
nose clamp) and accelerates the depletion of energy in the muscle,
resulting in an earlier onset of rigor, before carcass temperatures
have declined. Using
low voltage electrical stimulation, improvements to tenderness
generally only result through prevention of cold toughening in
rapidly chilled, lean carcasses.
On the other hand, high voltage electrical stimulation is
usually applied later in the dressing process (via electrified
probe), within an hour of exsanguination.
High voltage electrical stimulation improves tenderness as a
result of both prevention of cold toughening and by physical damage
to the tissues during the strenuous contractions.
In
a Lacombe Research Centre (LRC) study designed to compare the
efficacy of high (HVES), low (LVES) and combined high/low (HLES)
voltage electrical stimulation, shear values were
significantly lower in all the stimulated beef carcasses than in the
control carcasses. The
difference in shear force ranged from a maximum of 1.3 kg between
the HVES and control to a minimum of 0.86 kg between the LVES and
CONT. One kg of shear
force is on the borderline for consumers to detect.
However, when a trained taste panel assessed the same
samples, the panel showed a clear preference for steaks from high
voltage stimulated carcasses (both HVES and HLES). When scores for overall palatability were expressed as
percent unacceptable, 77.8% of control and 76.3% of LVES steaks were
rated as unacceptable, compared to 45.4% of HVES and 27.3% of HLES
steaks. Clearly high
voltage stimulation can have a significant impact on improving
tenderness. However,
effects of electrical stimulation, particularly with low voltage
stimulation, are sometimes variable and can be affected by
pre-slaughter handling (Butchers et al. 1998
) and carcass fatness (Aalhus et al. 1994
).
Altered
Carcass Suspension
Traditionally, beef carcass sides have been suspended by the
Achilles tendon during postmortem chilling.
This method of carcass suspension allows considerable rigor
shortening and results in a decrease in tenderness in some of the
major muscles of the back and hindlimb in beef carcasses
(Herring et al. 1965
; Hostetler et al. 1972
; Jeremiah et al. 1984
). Various methods of altered carcass suspension have been
attempted (Hostetler et al. 1972
; Fapohunda and Okubanjo 1987
)
and most reports indicate suspending carcasses by the aitch-bone
(hip-free suspension) results in longer sarcomeres and improved
tenderness in the loin and inside round muscles of the hindlimb.
While
the beef industry has implemented electrical stimulation in many of
the large plants, North American abattoirs do not use altered
carcass suspension. Altered suspension would require re-design of cooler space
and grading lines in the beef industry since the carcasses typically
are shorter and wider in an aitch bone hang configuration.
As well, the configuration of certain cuts of meat is
altered, and the beef industry is resistant to changing the
appearance of traditional beef cuts.
The proposed construction of new bison slaughter facilities
which will operate at slower line speeds than the beef industry
affords the opportunity to build in technologies to improve quality
from the beginning. As
well, since consumers are not steeped in traditional conformation of
bison cuts, retail cuts which are distinct in appearance from beef
would probably be helpful to the industry.
Other
Tenderness Enhancing Postmortem Carcass Technologies
In
addition to electrical stimulation and aitch-bone suspension,
quality improvements can be made using modified carcass chilling.
Elevated temperature conditioning in bison (10 h at 10 C) was
shown to improve the degree and consistency of tenderness, and to
accelerate tenderization during ageing (Janz et al. 2000
). Despite improving tenderness, the higher temperatures in the
hip region resulted in bone sour in some carcasses. At the opposite end of the temperature extreme, very fast
chilling (VFC, achieving -1 C within 5 h postmortem) has been
explored in beef carcasses (Aalhus et al. 1999
) and is currently being investigated at the LRC for bison.
Generally, rapid chilling of beef carcasses is avoided to
reduce the possibility of cold induced toughening, however, extreme
chilling at –35 C for 10 h, resulted in a higher proportion of
acceptable steaks than in control sides (83.3 vs. 33.3%,
respectively). At
the present time the mechanism of action of VFC in terms of
improving tenderness is unknown.
Clearly our understanding of the interaction between rate of
cooling and meat quality limits our recommendation of the perfect
chilling regime. However,
since chilling is the most expensive part of slaughtering and
processing, the bison industry should carefully explore existing
industry examples before committing to a chilling system.
Other
innovative processing techniques to ensure consistent quality are
also being developed. The
patented Hydrodyne process (patent numbers 5,273,766 and 5,328,403),
passes shock waves through packaged meat suspended in water to
elicit tenderization. In
a series of experiments using different sources of meat and
different levels of explosive charge, Solomon and co-workers (1997)
have found improvements
to shear force from as low as a 24% decrease in shear force for
frozen meat to a high of a 72% decrease in shear force for fresh
meat exposed to two independent 50 g loads of explosive.
Clearly, although an unorthodox treatment, hydrodyning can be
very effective in improving tenderness, regardless of the muscle
origin or type. The
mechanism of tenderization appears to lie in extreme disruption of
the myofibrillar proteins (Zuckerman and Solomon 1998
). A full-scale metal prototype unit, capable of handling 600 pounds
of meat at a time has been constructed and is operational at a
facility in Buena Vista, VA. Should
the hydrodyne procedure become a fully functional commercial entity,
the benefits will include not only improved consistency in
tenderness, but will also reduce or eliminate the need for extended
periods of aging to ensure acceptable levels of tenderness.
The researchers are also investigating the possibility of
utilizing hydrodyne to kill bacteria through rupture of the
bacterial cell membranes.
As
well, based on research by Koohmaraie and his co-workers (1988,
1989, 1991
) showing infusion of carcasses with calcium chloride (calcium salt)
accelerated postmortem tenderization, calcium activated
tenderization (CAT) was developed for commercial use.
The final procedure developed for commercial application,
consists of injecting post-rigor cuts of meat with 5% (by weight) of
a 0.2 M solution of food-grade calcium chloride, followed by
tumbling. Published
guidelines for the application of calcium chloride to enhance beef
tenderness can be obtained from the National Live Stock and Meat
Board (Item #11-415). The
recommended commercial procedure has been tested by consumers both
in restaurants (Hoover et al. 1995
) and at retail (Miller et al. 1995
). In the restaurant study, 90% of consumers rated CaCl2
treated steaks acceptable compared to 73% of control steaks.
Despite all the developmental work for CAT, there is still
skepticism towards beef industry adaptation and endangerment of the
“fresh” meat status of beef.
However, in the pork industry, a division of Hormel Foods,
Farmland Foods Inc. successfully markets “Extra Tender” pork
products, produced by injecting 0.5% sodium phosphate on a 7% by
weight basis into the meat. Shear
forces on these products are reduced by 25-30%, purportedly by
increasing water holding capacity.
The product line is so successful, that once a store begins
to market these products, they are unable to quit, because of
consumer complaints about the toughness of “normal” pork.
Commodity based
marketing
The
beef industry has traditionally been a commodity based industry,
relying on volume of sales to sustain prices.
The wake up call came in the late 1980’s when the beef
industry continued to see its market share erode compared to the
competition, chicken, and to a lesser extent pork.
Survey results clearly indicated consumers had concerns about
consistency in quality and wanted convenient, value added products
(McDonnell 1988
). The vast majority of consumers no longer had the time to
figure out how to cook beef correctly.
The beef industry has responded admirably to the challenge of
moving from a volume based industry to a quality based, value added
industry; however, there is still room for growth.
With a new product, the bison industry has a unique
opportunity to be a quality based, value-added industry from the
beginning. While a
blueprint isn’t available, the best advice we can give is to think
carefully about the status quo
and consider innovative alternatives.
Instead
of thinking of a carcass as a carcass, start thinking of a carcass
as a collection of different marketable products.
Don’t think in traditional beef terms as steaks, roasts and
hamburger. Each muscle
has its own unique properties based on its final pH, tenderness,
water holding capacity, etc. What
is the best end use for each muscle?
Begin to treat muscles as different commodities on the
carcass. Should all
muscles be chilled on average?
Can some muscles be used for further processing (e.g. jerky,
sausage) and be hot-boned from the carcass?
This would capture energy efficiencies in not having to
chill, and then re-heat the muscle during processing.
Can chilling be done to maximize quality in the high value
cuts at the expense of the low value cuts?
How
will the bison industry address seasonality of supply?
Beef consumers are reluctant to buy pre-frozen beef partly
because the meat color is not a bright cherry red and because of
misconceptions about the freshness or wholesomeness, yet frozen lamb
is the norm. Can the
bison industry successfully market frozen product by capitalizing on
the meat’s inherently darker purple-red color? Or, like strawberries, will bison meat appear in the fresh
food section once a year?
Perhaps
the most important thing to know in setting up a quality-based,
value-added industry is the consumer.
Who are/will be the bison consumer?
What do they want? Do
they want consumer friendly, value added products like Old West
Bison Stew or Hickory Basted Bison Ribs?
Or do they want a fresh, bison steak for the summer barbecue?
Careful attention to the consumers of the new millennium will
be a must for all successful meat industries.
Conclusion
The bison industry is a new meat industry with considerable
future potential. While
the industry needs to learn from the challenges facing the beef
industry, it is important to break free from the “brown, wooly
cattle” way of thinking. Although
bison provide a protein source similar to beef, the secret to
success will not be to adopt a slaughter and marketing system
identical to the beef industry.
Be innovative, think creatively and keep bison unique, on the
inside, as well as the outside.
Acknowledgements
Original bison data were collected thanks to the operational and
technical staff at the Lacombe Research Centre.
Ongoing bison meat quality research at LRC is funded through
the Peace Country Bison Association.
References
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J. L., Jeremiah, L. E., Dugan, M. E. R., Larsen, I. L. Best, D.R.
Thacker, R., Costello, F. and Gibson, L. 2000. Beef Tenderness
Strategy. Final report to the Canadian Cattlemen’s Association. 65
pp.
Aalhus,
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